Who We Are:

Dead Puck Era was born in the beer league trenches—three working-class friends with beat-up gear and a lifelong love of the game. We met under the rink lights and built this brand to honor the gritty, underappreciated side of hockey: blocked shots, bad ice and late-night games.

Hockey's gotten too clean, too country-club, too expensive for the type of people who built it. D.P.E. is a middle finger to that. We're here to drag the game back to its blue-collar roots.

We blend our love of skatewear, hip-hop, and underground street culture with the methodical chaos of the game. This brand is for those who never made the show, but never stopped showing up.